Define business outcomes, lifecycle stages, channels, key audiences, dependencies, owners, timeline and acceptance criteria before configuration starts.
Document profile attributes, custom events, identifiers, subscription groups, data freshness and the source system for each field used in activation.
Build Canvas logic with explicit entry, branch, delay, exit, suppression and fallback behavior. Keep reusable patterns separate from one-off campaign logic.
Validate payloads, API or webhook behavior, dynamic content, Liquid, links, tracking, consent and rendering across relevant devices and email clients.
Confirm sending domains, authentication, subscription behavior, suppression and test cohorts before production volume increases.
Document ownership, QA evidence, reusable patterns, backlog priorities and monitoring so the program can be operated without depending on hidden knowledge.
Explore adjacent platform, service and implementation content before starting a project.
Share your current Braze setup, data stack, journey scope and timeline. HISOLIT can help turn the checklist into an implementation plan.